Are You A Church Virgin? If you, like me, appreciate the brains and skill that go into TV adverts, you are likely to remember with fondness the advertisement for the soft drink, Dr Pepper. Basically, you were taken on a journey where a young guy, in sweltering heat, goes into a shop looking for a ice cold drink. On arriving at the fridge, he is perplexed and frustrated that the drinks he knows, Coke, for example, is no where to be found and this drink known as Dr Pepper has taken over the shelves. He’s heard about this drink. In fact, it’s the oldest drink in America and has been around since 1885, but like the majority of us, he’s convinced that this product, especially made by prunes, isn’t ever going to quench his thirst like what he has already drinking….the guy’s desperation is clear! It’s at that moment, the jingle rings out so powerfully. How fab! What an idea! You see the company were aware that unless a misunderstanding was first broken in the minds of people, they would never get them to ‘taste’ the product they so firmly believed in. Ironically the Church could quite reasonably adopt this strap line. The church.. so misunderstood! Ok, I know, it doesn’t have the same ring but work with me here. The church has been around for a long time and has sadly got the reputation of being old fashioned, boring and its message irrelevant to the present generation. Basically, people don’t believe that what it teaches and stands for, will ever quench their thirst.
This belief, of course, staunchly upheld by those who have never |
So, back to the ad. Overtaken by his need but protecting his pride, he surreptitiously looks around to see if anyone is looking. He knows his life depends on it, he’s desperate, so he goes for it! Ah! Taking a long long drink, (that everyone watching is suddenly gagging for even on a freezing day in England!) the realisation hits. What a stupid idiot he has been in not trying this before now! It’s not at all what he thought and wow, he’s shocked! The punch line then comes up on screen and hits home hard.… Dr Pepper, What’s the worst that can happen! So, you might think going to church is just like the guy trying Dr Pepper. But come on, what’s the worst that can happen? Your life might be changed. Your partner and your kids might like you again. You might even start liking yourself! Your marriage might be saved. The guilt you have carried for a life time might just get dealt with. You may just find a drink that quenches your thirst for life! |
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